Our blog
Insights across industry trends, AI, social, data, and more
We’re buzzing to be a B Corp
Formative Content is now a certified B Corp! This means we’ve joined a band of more than 6,000 purpose-driven companies globally who, like us, are committed to doing business bet…
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Building on sustainability: Formative joins the UN Global Co…
Making Formative Content a more sustainable business flies high on our list of priorities, so we are pleased to announce that we have been welcomed as a new participant of the Unit…
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A writer’s verdict on AI tools – hype or the real deal?
My career in journalism has just ticked over the 30-year mark. The job has changed beyond recognition, driven largely by the advance of digital technology. I have always been a tec…
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My life as a Digital Marketing Apprentice: Tom Crowfoot
It’s one of Formative Content’s USPs that we have a team of writers with decades of journalism experience. But it takes more than our talented newsroom veterans to run a thrivi…
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3 things we’ve learned about engaging everyone on equality
International Women’s Day gives us all a chance to reflect on another 12 months in our workplaces: what we’ve been doing well and where we have scope for improvement. The theme…
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Building a workforce that reflects society - Formative’s app…
It is very easy to have good intentions on Diversity, Equity and Inclusion (DEI). Delivering on them is far harder.We are acutely aware the unique skills, experiences and knowledge…
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Twitter, LinkedIn and beyond: Here’s what our analysis is te…
What do we tell our clients when it comes to social media? And what does our data tell us about the current situation and the outlook?2022 was a wild ride, with turmoil at Twitter …
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Generative AI and your B2B brand: The now, and the future
Generative AI can seem exciting and unsettling in equal measure, and we’re just getting started when it comes to its potential for content strategy, brand and reputation.Every da…
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5 insights from Davos for corporate communicators
The World Economic Forum adopted a newly minted word to frame the debate at its 2023 Annual Meeting in Davos. Welcome to the “polycrisis”. As corporate communication and market…
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5 takeaways from our multimedia live coverage at Davos
Talking freely, openly and in person made for an engaging debate across the week at the World Economic Forum’s annual meeting in Davos. Against a backdrop of multiple challenges …
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Davos 2023: What to expect
Leaders from across government, business, civil society and beyond are preparing to gather in the Swiss ski resort of Davos for the World Economic Forum’s 53rd Annual Meeting. Bu…
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Davos 2023: How to follow
The World Economic Forum’s Annual Meeting in Davos returns to its traditional January slot for 2023, having taken place in May last year due to the COVID-19 pandemic. It’ll run…
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