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Insights across industry trends, AI, social, data, and more
What is LLM seeding?
How do you get cited by an AI platform? Search engine optimisation (SEO) has been an established practice for decades. Yet, getting your content picked up by ChatGPT, Perplexity o…
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Rive interactive storytelling
Our creative processis divided into four fundamental stages.Each is represented below with an interactive story. Have fun exploring the journey at the heart of creative.intelligenc…
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5 ways we're bringing Mouvo 2025 thinking into brand storyte…
Design never stands still – and neither do we. This year, our Senior Motion Designer, Becca Byrne, attended Mouvo 2025 – a conference that brings together some of the most forw…
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5 reasons B2B brands can’t ignore the rise of voice search
What started as a novelty – “Hey Siri, will it rain today?” – has become a daily habit. Voice search is part of how we live, work and buy. And it’s not just consumers as…
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Search is changing – here’s what you need to know
Search is undergoing a major transformation. Traffic patterns are shifting, leading to a substantial dilution in traffic referrals. Nearly three-quarters (74%) of editors, CEOs an…
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The Formative Social
Instagram has launched ‘trial reels’Instagram is experimenting with a new feature designed to help Reels creators refine their content strategy. This latest feature enables use…
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How your C-suite can use LinkedIn to enhance brand authority…
In today's complex world, C-suite executives are recognising the power of social media, particularly LinkedIn, as a tool to cut through the noise and shape personal branding, compa…
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Scrollytelling: Making the most of your website’s functional…
Long-form content is an important part of any content marketing mix, but dense text can challenge even the most committed reader. We’ve all seen examples of this done right – t…
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5 learnings for B2B marketers from the US election campaign
Whatever your views on the outcome of the US election, the past few months have been immensely insightful for us as content marketers. So, as the world digests the result, what les…
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‘The sapien in the machine’ – the importance of sub-editors …
“As of yet, the machine doesn’t understand language as well as humans. And it certainly doesn’t understand it as well as the tiny subset of humanity known as sub-editors.”I…
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A masterclass in social, comms and vibes: how Tim Walz took …
Tim Walz’s momentum surged on social media after being announced as Kamala Harris’s running mate on 6 August.After following Harris’s successful media strategy, Walz has quic…
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