Our blog
Insights across industry trends, AI, social, data, and more
3 key takeaways from Davos 2024
For the past few years, I’ve supported our clients during Davos week from behind my screen in the comfort of my home. This year I was delighted to get the opportunity – for th…
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Cut through the noise: practical guidance on amplifying your…
From the snowy mountains of Switzerland to the sun-drenched streets of Dubai, events such as Davos and the COP28 climate summit offer a huge opportunity for corporations to place t…
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ESG evolves: why environmental concerns are moving up the ag…
ESG has become a politically-charged term with “culture war” undercurrents. But even as caution has risen around using the ‘ESG’ label to describe environmental, social and…
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Reset. Refresh. How we redesigned our look and feel
Formative is embracing creative intelligence – and we’ve got a new look to back it up. Our focus on storytelling, positioning, reputation and trust has always guided our delive…
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Creative.intelligence – how we see Formative’s future and wh…
We’ve been trusted by the world’s biggest brands for more than nine years, and today we’re taking the next step on our journey by rebranding to reflect a fresh focus.We’re …
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AI won’t destroy SEO – but it will massively change the game
“The reports of my death are greatly exaggerated,” Mark Twain is said to have told a newspaper reporter. The same could be said of search engine optimisation (SEO). Its death h…
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Where creativity and technology meet: a designer’s view on a…
My favourite things usually exist where creativity and cutting edge technology meet. That’s why I’m so into experimenting with autogenerative artificial intelligence (AI) and i…
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What does the launch of Twitter-alternative Threads mean for…
Threads, a Meta-owned alternative to Twitter, is set to launch. This is major news in the social media world and a strategic move by Meta to grab a new user base.Meta describes Thr…
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Protecting your brand in the age of generative AI
Imagine a deep fake video supposedly of your CEO making a market-moving statement going viral on the web.Or an AI-driven social campaign at high volume questioning your company’s…
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5 key takeaways on AI, communications and fake news from the…
ChatGPT is the new Google, according to delegates at this month’s Page International Exchange event.The technology’s widespread and rapid adoption is permeating every aspect of…
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From corporate podcasts to AI: Here are the next B2B content…
Content and social media marketers are being put through their paces like never before.The explosion of interest in generative artificial intelligence (AI), paired with the constan…
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Should you pay for Twitter Blue?
“What should we do about Twitter Blue?”That’s the most frequent question put to our Social & Insights team as Twitter moves forward with the next stage of its subscription re…
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