We’ve been trusted by the world’s biggest brands for more than nine years, and today we’re taking the next step on our journey by rebranding to reflect a fresh focus.
We’re still delivering top-class storytelling for the world’s leading B2B brands and corporates, and remaining true to the Formative values that have guided us this far.
What’s different is that we’re overhauling our look and feel to underscore and emphasise our renewed focus on strategy, brand and reputation.
It’s a distillation of what we think drives brand success for B2B marketers and communicators in 2023, and showcases how we can help you with impactful messaging and stories that deliver your values.
The world has changed so much since the agency was founded in 2014, and so has the marketing and communications landscape. What we’re unveiling reflects those changes, cementing the best-in-class brand storytelling we’ve been able to offer our clients over the years, expanding our role as a strategic partner and looking to the future with optimism.
Building compelling brand strategies
Our cornerstone has always been compelling brand strategy and bringing brand stories to life. Whether that’s a white paper, a LinkedIn campaign, a video or a moving graphic, it’s the reason why we’re trusted by the world’s biggest brands and have remained a critical part of their marketing mix. We’re still focused on delivering content strategy for businesses around the world, helping them own the conversations in their sectors and stay at the top of the global agenda.
Garnering reputation and trust
When we talk to heads of marketing and communications, fake news and misinformation are two of the things keeping them up at night. The explosion of digital and AI-generated content has put reputation in the crosshairs of brand strategy. And that’s where we can help, as a trusted advisor who hones and elevates your brand values and bolsters your reputation as an industry leader.
A focus on data and analytics
Fluency in data analysis is now an assumption, rather than a nice to have. Our clients are spending more time on data analysis, and so are we. Understanding more about your audiences and their motivation underpins our creativity, while our experience in competitor analysis, social media strategy, audience insights, content audits and SEO can perfect your brand positioning.
Grabbing and retaining attention
People are hard-wired to love stories. But even the best story needs help to find its audience. We make sure the right audience is listening to your story – in the right place and at the right time – and we work with you to mine out emotionally-driven narratives with humans at the heart.
Journalism has been in our DNA since day one, and we continue to bring this rigour and integrity to everything we do. Our staff have worked for the best in news media, including the BBC, Bloomberg, the Financial Times and the Press Association, and our editorial expertise, originality and quality are valued by companies around the globe.
Constructing B2B brands and upholding corporate reputations requires a strategic focus on storytelling, positioning, reputation and trust-building. It’s something we’ve always excelled at and, today, we’re doubling down on that offer.
To find out more about what we do, contact alex.gray@formativecontent.com
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About the author: Gay Flashman is the CEO and founder of Formative Content, and the author of ‘Powerful B2B Content – Using Brand Journalism to Create Compelling and Authentic Storytelling’. Connect with her on LinkedIn here.
