Our blog
Insights across industry trends, AI, social, data, and more
Getting the most out of live events like Davos
Events are a goldmine for content creation, enabling companies to tell their stories and share key messages in real-time, while also providing a bank of material to keep the conver…
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Why being seen to be green is not enough: 5 communication le…
Being seen to be green has become a crucial part of reputation management for almost every company around the world.Nowhere was this more evident than at the 2022 United Nations Cl…
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5 ways to harness the news agenda for your B2B advantage
Tapping into topical issues has the potential to supercharge B2B marketing and engagement.Many of us head straight to the news headlines when we wake up in the morning. From geopol…
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The metaverse is opening up a new world for B2B content. Her…
Can you name a big brand that does not have an internet presence? What about social media accounts? And will you be able to name any big brand in five years’ time that does not h…
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If you want world-class content, you need world-class projec…
“Quality or quantity?” – but how about both? To make an impact in the information-saturated world of B2B marketing, we all know it’s important to release a steady flow of i…
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Why it pays to invest in innovative design for B2B content
When it comes to getting noticed, B2C marketers often pull out all the stops, as shown in these eye-catching examples from Lego and Nike.B2B marketers who produce videos or gifs to…
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Why we’re choosing to publish our gender pay gap data
We write a lot about diversity, equity and inclusion for our clients. These are critical subjects for all corporates and businesses – not just the right thing to do, but fundamen…
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Keeping it real: why authenticity is the key to effective ES…
From politicians to estate agents, we can all think of a cringeworthy example of everyday hyperbole and truth-stretching. It makes us doubt the credibility of the speaker and under…
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Sustaining the ESG conversation: smart comms strategies to f…
With many other topics demanding attention in our social feeds – sustainability marketing needs to work harder than ever to catch an audience.How can companies release content th…
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Why diverse teams create better content
Helping team members thrive and grow is what gets me out of bed in the morning. That means making sure each one feels welcome, valued and able to be themselves, regardless of ethni…
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From the first cup of Joe to sundowners: What life is like a…
There’s no such thing as “average” or “typical” when it comes to a day in the life of Formative. Each new day brings a kaleidoscope of content requests from clients, wit…
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Collaborating to upskill Ukrainian refugees
Most of the people forced to leave their homes after Russia launched a full-scale invasion of Ukraine are women, children and the elderly.In the area around Beaconsfield, where For…
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