Our blog

Report reveals the future of events is secure, but only if …

More than a third of event organisers acknowledge they will need to be agile and innovative if they are to withstand the pressures of technological developments combined with an un…

What’s the secret to a great event hashtag?

This is what the experts told us about the future of the eve…

This is what event organisers think about the future of even…

Your event needs a Digital Action Plan – here’s what that me…

97% of business event customers see digital content as a non…

Formative Content shortlisted for PRCA National Awards 2016

The London and Buckinghamshire content marketing agency, Formative Content, has been shortlisted in the New Consultancy of the Year category at this year’s PRCA National Awards.T…

5 video tips that will transform your event coverage

Your conference is scheduled, with an outstanding agenda and delegate list. But not everyone can be there – and no delegate sees everything. So how do you spread the word to a wi…

How to discover and share topical news easily

What’s your organisation’s particular area of expertise? Demonstrating your knowledge and insight – what’s often referred to as thought leadership – is an excellent way o…

Formative Content shortlisted for CIPR Pride Awards

We’re delighted to announce that we've been shortlisted for the CIPR Pride Awards 2016! The London and Buckinghamshire content marketing agency, Formative Content, has been short…

7 reasons journalists make the best content marketers

Content marketing is all about telling stories, and if there’s one thing that journalists are good at, it’s telling stories. But it doesn’t end there – journalists bring a …

5 critical tips for writing strong business headlines

One of the hardest parts of writing an article is the headline. A vast proportion of journalists and bloggers agree, and rightly so. The headline is unquestionably a key feature of…