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Insights across industry trends, AI, social, data, and more
Want to write better blogs? This is how journalists keep the…
Most writers know the feeling. You sit down to start your article and five minutes later you’re still staring at a blank page. Don’t panic. In fact, give yourself a pat on the …
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Triple award nomination for Formative Content
Formative Content has been nominated for three separate awards in the past month for its digital content creation for the Varkey Foundation and the Global Education and Skills Foru…
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5 ways to elevate your event with quality marketing
The Formative Content offices have been unusually quiet over the past fortnight with our teams working on location around the world, providing digital event newsroom content for a …
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Communication in the age of responsive and responsible leade…
The theme of the 2017 World Economic Forum’s Annual Meeting in Davos was ‘responsive leadership’. But how can business leaders demonstrate responsive leadership in the way th…
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How to define true social media success
Defining social media success depends on a number of factors. For most companies the ultimate goal of social media marketing is to sell their product. However, social media is not …
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The technologies that are changing events
The transforming and disruptive effects of technology are being felt in all industries, and events are no exception. From how they’re organised and run to the on-the-ground exper…
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