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How present should a CEO/CMO be on social media?

Let’s get one thing out of the way first: there’s no simple answer to this question. So, if you came here hoping for silver bullets, fairy dust or magic beans, you may be disap…

4 steps to building your business a better Instagram strateg…

When it comes to developing a strategy for Instagram, it can often feel like there’s a lot of pressure to get it right straight away, especially for B2B companies. So where do yo…

Are you #Seizuresavvy? What my son’s epilepsy has taught me

Epilepsy affects 1 in 100 people. One of them is my son Finn. As a parent you always want to be able to look after your child, protect them from harm, make them better. But epileps…

Formative Content CEO Gay Flashman named one of 2019’s Top F…

Gay Flashman, founder and CEO of Formative Content, is one of just eight women named in the Thrive Global Top Female Creatives of 2019 list.The list showcases women who are “resh…

10 common social media myths busted

Are comments always good for engagement? Do emojis increase impressions? From personal accounts to public organisations, rumours are spread around social media on a daily basis. So…

Why B2B marketing can be as easy as ABM

What’s the secret to B2B marketing success? As in most industries, the topics at the forefront of marketing circle around digitalisation, AI, IoT and other disruptive technologie…

How to make the most of live events for content marketing

If ‘content is king’ then live events are the jewel in the crown – offering a priceless opportunity for brands to generate high volumes of content in a short space of time.Li…

Facebook follows WeChat by going all-in

Facebook has announced its intention to integrate WhatsApp, Instagram and its Messenger app. While all three will remain as standalone apps, the services will be linked, so that yo…

8 steps for growing your online audience

We all want to be noticed. What’s the point in making all that shiny content if no one is looking at it?And for most of us we want that content to be noticed - and enjoyed - by a…

Consumer trust and digital skills will be key to business su…

Marketing has a critical role to play in driving business growth in post-Brexit Britain. But to do so effectively, the industry needs to embrace digitalization, build trust and dev…

We cover some of the world's biggest events. Here's how to g…

Why your business may be losing Twitter followers

Organisations may start noticing a drop in their Twitter follower numbers this week.Twitter has started closing down locked accounts, advising that most users will see a reduction …