TCS – Kingfisher

Formative has been a trusted partner of TCS for many years, creating written and visual content that supports the company’s position as a market leader in digital services.

The brief: Boosting video views through innovation and creativity

Tata Consultancy Services (TCS) provides IT services, consulting and business solutions, partnering with many of the world’s largest businesses – across all industries – for over 50 years.

TCS has a long-standing partnership with European home improvement retailer Kingfisher Group (parent company of B&Q, ScrewFix and BricoDepot among others). Together, the two organisations successfully implemented TCS OmniStore™, an AI-powered platform for unified commerce.

With Kingfisher Group now experiencing increased productivity, revenue, faster checkout times and broader sales opportunities, TCS wanted to share the results of this collaboration through an engaging and accessible video testimonial.

With TCS OmniStore™, Kingfisher’s customers now enjoy a seamless shopping journey, regardless of whether they interact online, in-store, or through a blended experience. To showcase the project's success, TCS secured interviews with Kingfisher executives.

While these pieces to camera would provide context and highlight the results the companies had achieved together, the TCS team was keen to push the execution a notch higher – to help potential TCS clients imagine how its solutions could benefit both their customers and colleagues.

The solution: Reimagine, disrupt, engage

Formative has been a trusted partner of TCS for many years, creating written and visual content that supports the company’s position as a market leader in digital services.

The project required us to reimagine our approach to testimonial videos. Hiring a professional actor, Formative created an execution that followed a customer journey as they moved seamlessly between online, in-store and hybrid shopping experiences.

This highlighted the functionality of TCS Omnistore™ in a relatable, humanized fashion, and showcased the benefits the solution offered to businesses and their customers.

The content was edited with interviews between Kingfisher and TCS leaders, who collectively outlined the main benefits, as well as the project’s key metrics of success.

We also revamped our approach to social cuts, creating three short teaser versions of the video to build intrigue and anticipation among TCS’ audience across key social media channels including LinkedIn, X (formerly known as Twitter) and YouTube. We also created a YouTube shorts format for the social media cut – a first-of-its-kind output for TCS.

The result was a premium and captivating set of visual assets that stood out from other testimonial videos.

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We had a vision for storytelling in the video by showcasing an end-consumer shopping journey and blending it with executive interviews. From creation to execution, your team's creative brilliance brought our story to life in such a powerful way! Thanks for all the support in turning our concept into a compelling narrative, exceeding our expectations.

— Rolly Sitani, Global Head of Product Marketing, Retail, TCS

560K+

views in 3 months — one of the top-performing testimonials on TCS Global’s YouTube channel.

2K–3K

average views for previous testimonials — this highlights the power of a more human B2B approach.

Services

Content, Social media, Animation, Video

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