How will LinkedIn’s latest image update affect innovative social assets?
Getting content to stand out on busy LinkedIn feeds has become increasingly challenging.
Uploading multiple animated GIFs to display together has proven to be an effective strategy for capturing attention in recent years.
However, the professional networking platform has recently rolled out automatic image compression as a default feature. This impacts the functionality of the photo album and affects how multi-GIF posts – or GIF Clusters – are displayed.
Here’s what you need to know about the update and how to work with it.
What are GIF clusters?
LinkedIn allows you to upload multiple images when creating a post. When posted together, they are displayed in a predictable pattern – a cluster.
If sized and edited correctly, several GIFs can be uploaded in a post to fit this framework, giving the impression they are interacting with each other. This has been a really effective way to arrest the scroll and encourage engagement from followers.
We’ve seen this format perform brilliantly for a number of our clients.
What’s changed?
LinkedIn has introduced new limits on how images can be uploaded. Where previously five images or GIFs would be displayed together, this has now been reduced to a maximum of four.
There are also limitations on file sizes – we’d recommend each image is a maximum of 1MB, to ensure swift and accurate upload. This means a reduction in resolution and quality.
What does it mean?
It means you have to be smart. The reduction in the number of photos allowed means previous templates will no longer work.
However, all is not lost. Uploads displaying two, three or four photos are now possible with images appearing in different sizes depending on the number being displayed. This opens up new design possibilities.
To make clusters appear as you wish, you have to game the CMS. By experimenting with different dimensions you can ensure each GIF displays in the area you’d like it to.
Meanwhile, given the lower file size limit, simplicity is key. Opting for subtle animations instead of fully animated backgrounds or videos is recommended. This approach fosters a cohesive visual experience while effectively managing file sizes. We’ve been testing new ways to continue using this format and have developed a number of effective designs that fit within the new limitations.
Updates like these can sometimes feel frustrating, but in reality, they’re a great opportunity to flex your creativity and find new solutions.
Want to talk to us about innovative visual content and social strategy? Call Alex Sykes on +44 1494 424 517.
