MHI – Whitepaper

With growing interest in nuclear energy as a zero-emissions source of power from government and business, Mitsubishi Heavy Industries (MHI) Group wanted to ensure that its expertise and solutions received an adequate share of voice in the public conversation.

Approach

To achieve this, MHI approached Formative about developing an in-depth whitepaper exploring the current landscape for nuclear power, including emerging technologies and its own energy-efficient solutions. This gated content would sit on the company’s website as a lead-generation asset, helping build brand preference and awareness with a global audience.

The solution:

Compelling and well-researched copy

The whitepaper was tailored to generate downloads from senior decision-makers in the energy sector and prospective users of nuclear technology in industry. It showcased MHI's solutions and industry experience through compelling, authoritative insights.

Formative conducted detailed sectoral research and social listening to establish the hot topics discussed in the context of nuclear energy. This helped us develop a plan for the structure of the whitepaper. We were then able to develop this initial research through detailed interviews with MHI’s experts.

An ongoing exchange between MHI and Formative’s lead writer ensured that technical queries and content priorities could be agreed quickly. Therefore, despite the time difference between the Formative team in the UK and the MHI team in Japan, the whitepaper could move forward at pace.

The outcome:

29 pages of expertise

With an experienced editorial eye, our senior writers brought the data and materials from the research and interviews to life, in report form. Formative’s visuals team then designed the final PDF for reader download, along with impactful infographics.

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We are very satisfied with your quality, particularly your thorough research, punctual execution and sophisticated writing.

— Chisa Tamura, Global Communications Manager

Services

Data journalism, Strategy, Animation, Campaigns, Report

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