Benefits of a long-term partnership

A long-term content strategy is vital for businesses in establishing authority, strengthening brand identity and creating meaningful connections with customers.

The challenge

That’s because creating a consistent flow of content that delivers key messages in an engaging, informative and useful way isn’t easy.

It requires a team with many different skill sets, a deep understanding of the brand and the time and knowledge to plan, execute and analyse a wide range of outputs.

Get it right, and you’ll be rewarded with increased visibility and a reputation as a credible and trustworthy source in your industry. A trusted partner is an invaluable resource in helping you get there.

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The solution:

Formative is built on collaborations like this, and we have partnered with numerous global brands on their long-term content strategies.

Names include Tata Consultancy Services, McKinsey & Company, Microsoft, Mitsubishi Heavy Industries and the World Economic Forum. And while organisations, sectors and audiences differ, our fundamental approach remains the same.

We:

Work closely with your team as strategic creative partners, with you every step of the way as we plan, create and deliver campaigns and drumbeat output.
Combine deep journalistic expertise, tech know-how and world-leading design skills with agile, responsive teams who understand your business.
Establish an end-to-end process where data and insights inform the direction of our work, from content ideation to measuring impact.#
Create high-quality digital content at scale across formats and platforms.
Deliver efficient project management and impeccable customer service.

The outcome:

Through this approach, we have become trusted extensions of the team to many global blue-chip organisations, ultimately elevating their brand positioning with their audiences.

Here’s a snapshot of some of the things we have achieved:

1. As an internal digital content partner, we have grown the World Economic Forum’s social media following more than sixfold to over 25 million across platforms.

2. Our work with Microsoft helped it increase followers to its ‘On the Issues’ LinkedIn page by 55% in a year, and saw 43% of that audience sign up for the page’s regular LinkedIn newsletter.

3. Throughout our partnership with McKinsey, we consistently increased the brand’s social audience across all platforms, including more than doubling total engagements and clicks in the first two years alone.

While those results speak for themselves, we’ll leave the final word to our client at McKinsey, who simply said “You guys are the best at what you do!”.

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You guys are the best at what you do!

— Our client at McKinsey

55%

increase in followers on Microsoft’s ‘On the Issues’ LinkedIn page in one year

43%

of followers subscribed to the page’s LinkedIn newsletter

Services

Data journalism, Content, PR, Social media, Strategy, Animation, Campaigns, Live events, Video, Report

Next project

LIXIL – Brand-building Storytelling